Jackson, Michigan

Tuesday, September 21, 2010

Season Ticket Contest

When the JSO is faced with a challenge to sell 150 pairs of season tickets where does it turn?


To those who believe in the JSO more than anyone else in the community:

The JSO Board
The Guild Board
The Musicians

Millions of dollars of research by the Knight Foundation and others have proven one major orchestral point – people attend concerts because friends and acquaintances invite them.

Inviting your friends and neighbors to buy season tickets is the best way for us to reach new audience.

Think about this:

You aren’t asking them to buy something that has no value….

Two for the Price of One Tickets at:

The Michigan Shakespeare Festival
The Bon Ton Room
The Michigan Theatre
The Purple Rose Theatre

Buy One Get One Free Entrees at:

Bella Notte Ristorante
Bone Island Grille
Charlie's Pub & Grill
Cottage Inn
Daryl's Downtown
Greystone Tavern Pub & Grill
Hudson's Classic Grill
Knight's Steakhouse & Grill
Mat's Café and Catering
Night Light
Oak Tree Lounge
Rocky Top Beer & BBQ
Ted's Firehouse Pub & Grill
Veach's Office Bar

20% off the individual ticket price and to a series of five concerts that are each unique and appealing to a broad range of musical tastes.

* * *

“In the beginning” there was the orchestra.

And amazing things have grown in this community as a result: Community Music School, Pops Concerts, the Holiday Ball, Jazz Night, Operas, Ballets, In-school programs, Early Childhood programs, Babies in Tune, Community Strings, all on the very broad shoulders of the Jackson Symphony Orchestra.

At the heart of the organization is the Subscription Series. We have a terrific core audience that keeps coming back for more. Anywhere from 78% to as high as 90% renew their season tickets each year. During the 90s we had consistent season sales of over 93%. We didn’t really have to market; we built it and they came.

Times have changed and so has the orchestra, it’s even better than it was.
Of course, there are rewards!

We are introducing a contest involving JSO Board, Guild Board and musicians in the orchestra to sell 150 pairs of season tickets by October 1. We are issuing the challenge to each group to see who can sell the most tickets. We will track progress on our front entrance wall and will offer some really nice prizes for those that have the highest number of sales.

The individual selling the most season tickets (must be over 5 pairs) will receive a JSO lifetime ticket membership.

The best seller in each group will be given a $50 gift certificate to the restaurant of their choice.
The Group selling the most tickets will be recognized from the stage on opening night.

The top five sales people will be recognized in the JSO Program Book and from the JSO stage on opening night.

If you know some one that is willing to help you sell tickets and is not officially a member of your group, that’s great, you and your group will get the credit. – As individuals they will receive the recognition, etc.

Team 1 – The JSO Board
Team 1 Coach: JSO Board Chair, Jon Lake

Team 2 – The Guild Board
Team 2 Coach – Guild Vice President, Donna Lake


Team 3 – The JSO Local Players
Team 3 Coaches – Jan Butterfield-Brown and Pat Riggs

Brochures are available at the downtown office (215 W. Michigan), and information is available online http://www.jacksonsymphony.org/ .

Best of Luck and may you be the winner.

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